Congrats on getting the big gig! Whether you’re preparing for your band’s first show or your album-release party, these tips will help you learn how to promote your band, make your best impression on stage, and get invited back to the venue to do it all again.
One Week Before
Put up posters around town. Don’t rely completely on social media and the Internet to promote your band. An eye-catching flyer or poster is another great way to grab attention and bring people out to your show.
Step up promotion on social media. Share and re-share your Facebook event and a digital image of your flyer or poster, and make sure you’ve invited all your local friends and followers.
Contact local bloggers, radio personalities, and alt weekly writers. If you can get a little media coverage for your gig, you’ll be able to reach new fans. Plus you can share the coverage you get on social media to keep your current fans engaged and excited. Look for people who specialize in covering local music or music in your genre to help you out.
Send an email to your local fans. Maybe you’ve noticed that it’s hard to reach all your fans on Facebook? For that reason, it’s a great idea to have an email list, as well. When you have a big show coming up, you can be sure your fans will get your email. The same can’t be said for your Facebook posts.
Confirm advance information with the venue. Make sure you know what time you need to set up, how long your set is, and the terms for payment have been agreed upon.
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